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Steve Jobs dips into Apple’s brand equity to answer critics….
Image via CrunchBase by Robert Liljenwall How strong is Apple‘s brand? Count the numbers – more than 3.3 million iPads sold in the past two months….Apple is selling the new iPhone4 at the rate of 4...
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Apple debuts new stuff … is it enough?
by Robert Liljenwall A sage marketing professional said that when someone asks you how it’s going, a safe answer always is: ”It’s too early to tell.” For no matter what the question is…this response...
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Looking back and forward on 5s Journey
by Robert Liljenwall The journey is over. And it is now beginning. I have my 32GB Gray iPhone 5s in hand … and I am warming up to it. If you really want to experience it before you buy it, download...
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